Let’s be honest. How many times have you typed someone’s name into a search engine (we all know the one I’m talking about) to get information about them? I know I have. The world is at our fingertips now more than ever. With a quick swipe of our hands and fingers, we have instant access to information about a person that they may or may not want us to know about.
Word of mouth is the source for many of my referrals. The best compliment you can give me and the work I do is a referral. However, sometimes I cannot work with someone, especially if the person is in the same family or a close friend of a current or former patient. The question I often get asked is, “why?” My kids have the same pediatrician. My best friend and I go to the same dermatologist. I totally get it. However, most professionals have a code of conduct and ethical guidelines to follow.
